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Lancôme has always produced amazing mascaras — many of them making InStyle magazine’s “Best Beauty Buys.”

Now, Lancôme is bringing a new gesture to lift and shape lashes with Le Curler! Curling your lashes and a little mascara is the easiest way to brighten up and open your eyes.

Le Curler was inspired by japanese technology. It was designed and developed in Japan by leading lash experts. If you’re a proud owner of a Shu Uemura curler, this will feel like déjà vu. Le Curler has a unique silicone pad that gently cushions every lash to create a crease-free curl. It is easy to use and perfect for any size or shape of the eye. The beautifully curled handles allow for the perfect grip without any lash breakage or pinching.

While those Shu users will be tough to convert, Le Curler provides a similar effortless curling experience and is definitely worth a try, especially for those who don’t have access to Shu Uemura. Plus, Lancôme and Shu Uemura are both under the L’Orealumbrella, so it only makes sense that they’re so similar.

FYI: it is important to replace the silicone pad after a few months but did you know that you’re supposed to replace your entire lash curler? It’s true! You’d think a tool like this would last a lifetime but after a while it starts to lose its tension and it doesn’t curl your lashes as well. Experts recommend replacing your curler within a year, but that’s not always the case. It all depends on how often you use the curler and how much pressure you apply. You’ll know when it’s time for a new one!

Do you curl your lashes? What’s your curler of choice?

Be sure to check out Aleeza’s beauty blog, Stylish & Literate, at www.stylishandliterate.com.